David Charles founded

Founded in 1970 by husband and wife team David and Susan Graff, David Charles has grown to become the most coveted and admired name in British party wear and dresses for special occasions. Entrepreneur David and his young wife Susan, who trained in fashion design at the prestigious Lucy Clayton School, were soon recognised as visionaries in the field of children’s clothing. They were the first to translate women’s high fashion trends into irresistible designs for girls aged 2-16, styles that were equally loved by children and their parents.

David Charles begins supplying dresses to Harrods and Selfridges in London.

Since that time David Charles has forged a formidable international reputation, being one of the most important British brands to top stores around the world, from Harrods and Selfridges in London to Saks Fifth Avenue, Neiman Marcus and Bloomingdales in New York, via Tsum in Moscow and Harvey Nichols in Riyadh.  They are also stocked in high-end, luxury boutiques in Paris, Rome, Vienna and most major cities in the world.


New London Offices of David Charles founded



 This iconic British brand is admired – and worn – by royalty and celebrities alike.  David Charles has dressed the Princesses Eugenie and Beatrice, and the daughter of Princess Caroline of Monaco. For the premiere of The Golden Compass and her red carpet appearance in Hong Kong, child star Dakota Blue Richards chose to wear David Charles, as did Madonna’s daughter Lourdes, spotted in New York. Lil Woods, the star of Nanny McPhee selected several David Charles dresses for various international premieres.


First Exports



Imagine taking tea on the lawn of a beautiful country house, attending a banquet in a historic stately home or spending a day at Royal Ascot, watching the racing. These are the timeless settings in which David Charles creations are regularly seen. But in a fast-moving, modern world the children’s couture that is David Charles is equally at home on a yacht in Monte Carlo, at an après-ski party in St Moritz or at a glamorous Oscars’ celebration in Hollywood.


Entered USA market, at Saks on Fifth Avenue

David Charles is the ultimate, luxurious destination for girls who want to look gorgeous and parents who take pride in their children.


David Charles won the prestigious U.K Export Council Award, presented by Princess Anne



David Charles Shops opened in department stores



David Charles opened the Russian Market




David Charles releases a prize-winning collection, earning international critical acclaim



 2011 David Charles came to China





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